The evolution of lifestyle select-service hotels:
I.Definition of hotels and classification of hotels
Hotel is architecture work has many floors and rooms (with full amenities) that provide accommodation rental services, food and beverage services, entertainment services as well as other essential services for overnight stays.
(source: Internet)
Hotels are often built-in tourist destinations and depend on the level of service to classify hotels from 1 to 5 stars.
Hotel classification
- According to the location:
- City Centre hotel
- Resort hotel
- Suburban hotel
- Highway hotel
- Airport hotel
- According to service level:
- Luxury hotel
- Full-service hotel
- Limited-service hotel
- Economy hotel
II. The evolution of lifestyle select-service hotel
Select-service hotels or limited-service hotels means that hotels with casual Food and beverage options and amenities are typically simple. This kind of hotels focus on the most profitable business line is the rooms department.
(source: Internet)
This segment is expected to be the first recovery post-COVID-19 due to consumer drive for affordable accommodations.
Besides, lifestyle hotels could be said as a blending between boutique hotels, which have luxury services, and chain hotels, which have lower prices than boutique hotels.
(Source: aman.com)
There is no doubt to say the hotel business has suffered from COVID-19 and it needs to find the best way to recover after the COVID pandemic so that select-service hotels could be the fastest way for hotel owners to get profits.
(Source:WATG.com)
Firstly, limited-service hotels could bring labor cost reduction, which means that finance saving because when the living standard becomes higher and higher the salary for employees has to increase, too. Especially in the hospitality industry that is labor-intensive.
Secondly, select-service hotels lower the construction cost, according to HVS’ U.S. Hotel Development Cost Survey 2018-19, total cost to build ground-up select-service hotels average $290k per key, with a median of $196k per key. In contrast, the average full-service hotel costs $397k per key to the building, with a median of $314k per key.
On the other hand, Lifestyle hotels could offer a unique personality and diverse service ranges at a high level, which could bring localized experiences for travelers. Furthermore, with the unique design, lifestyle hotels could attract more attention from customers and have social media power. For example, people tend to share photos of hotels, which have distinctive designs on social networks such as Facebook, Instagram, … As a result, this could reduce the finance for the Marketing activity of Hotels.
(source: Internet)
Therefore, a combination of limited-service hotels and lifestyle hotels could bring significant advantages not only in stylish design but also in lucrative profit for developers and owners. Besides, travelers could enjoy the high-level services of lifestyle hotels with affordable prices of select-service hotels. This evolution adapts to a wider range of customers than traditional hotels.